When the ban on cinemas in Saudia Arabia was lifted in 2018, FAHG set out to add cinemas to their Arabian Center Malls in KSA.

 

TBP were appointed to assist the group with creating KSA’s first home-grown cinema brand. 

 

TBP developed the business plan and commercial strategy, created the brand and organisational structure and put together the team (including architects, MEP, Fit Out and Project Management) to deliver the first cinemas.

 

Following the successful opening of the first cinemas, the fast-paced rollout created a circuit of 22 cinemas within 5 years. 

 

muvi has gone on to be the No. 1 cinema operator in Saudi Arabia.

 

TBP have worked with many developers to advise on the right solution for their properties from creating their own brand and roll out to assisting with operator selection and negotiations.