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Leisure Offer

Baneasa Developments - Romania 


In 2010 Baneasa Developments was seeking to create a leisure offer at its prime shopping mall, Baneasa Shopping City.

 

TBP were engaged to develop all aspects of the leisure including a 13-screen cinema anchor, plus a  dedicated leisure floor with multiple offers. 

 

Developing a new cinema brand and creating a dynamic management team recruited from the hospitality sector, TBP created the first part of the new leisure wing. The Euro 19m Grand Cinema became synonymous with innovation, using the cinema space for conferences, live shows,  product launches, fashion shows and more.

 

The Grand Cinema achieved No. 1 cinema for admissions in Romania and subsequently TBP were asked to expand the leisure offer to include bowling, gaming, diner, bar, simulators, pool plus other offers.

 

Finally in 2019, TBP brokered the sale of the cinema on behalf of the shareholders for a premium multiple.  

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